In Tune with Penn State Football’s More-Spit-Than-Polish Tradition, an Underhyped Core of Key Players are Tasked with Turning Things Around
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Black Shoes. Basic Blues. No Names. All Game.
It’s a memorable slogan we all recognize, a sly bit of marketing attributable to Penn State’s former branding guru Guido D’Elia, who understood and cleverly seized on a paradox: The best way of preserving the program’s stoic, old school mentality in an age of disposable glitz was by embracing the sales process, packaging up its essence and proudly advertising it. The resulting catchphrase just might make an especially appropriate rallying cry for this year’s Nittany Lions, a group intent on emerging from the long shadow cast by a lost 2020 season that, however unconventional, nevertheless featured the worst start (0-5, friends, lest you’ve forgotten) in the august 134-year history of Penn State football.
The team will undertake this task with a roster noticeably short on individual starpower. No Names.
Around this point in the Summer, the first real signs of Autumn’s approach start becoming evident in Happy Valley. The Town&Gown Football Annual joins the national preview mags on newsstands. The latest shipment of replica jerseys hits the racks of local outfitters. So whose face should grace the magazine covers this time around? Whose jersey number should Nike appropriate for one final season in the revenue-hoarding sun? Recently, luminaries like Saquon Barkley, Trace McSorley, and Micah Parsons have been no-brainers in those roles. Owing to a variety of factors, this year’s team has no such obvious spokesman.
